The majority of Pinterest’s audience -women between the ages of 50 and 64 years old-are a home remodeler’s target market. Speaking of your target audience, they’re already on Pinterest. On top of that, Pinterest’s ad targeting options hold their own against Facebook, so you can leverage both keywords and demographics to get in front of your target audience. Why? It’s a relatively untapped market, which means less competition and cheaper ads than most other social media platforms. While everyone else is competing for ad space on Facebook, it’s time to turn your attention toward Pinterest. Here’s how to cut through the digital noise with compelling, captivating Pinterest ads. Regardless of your current strategy, it’s time to start using Pinterest to get leads. Maybe you’ve been ignoring Pinterest because you think it’s only effective for eCommerce brands-or you’ve been using Pinterest to showcase your portfolio without any success. What’s more, over 40 percent of Pinterest users have household incomes over $75,000, making Pinterest advertising a goldmine for home remodelers. It’s home to over 444 million active monthly users.
Once you’ve mastered your Facebook strategy and gained an Instagram following, it’s time to branch out to other platforms.īelieve it or not, Pinterest is one of the best tools for lead generation and brand awareness. Most marketers will tell you to focus on Facebook and Instagram because of their popularity-but your social media marketing strategy shouldn’t end there.
Of course, there are so many social media platforms you can use to market your home remodeling company. While it used to be your job to come up with ideas for clients, more and more clients are picking up the phone with ideas in hand, already knowing what they’re looking for-largely thanks to visual-based social media platforms like Pinterest.
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