These purchases give them the right to say that they own the “world’s largest digital health and fitness community,” thanks to around 80 million MyFitnessPal users, 20 million Endomondo users, and 20 million or so MapMyFitness users (a company they already own). This afternoon, Under Armour announced that it has acquired both Endomondo and MyFitnessPal for a combined $560 million, broken out as $85 million and $475 million, respectively.
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